Something About The SkyDome

I just read that the new owners of the SkyDome, Rogers Communications, will rename it "The Rogers Centre." Sounds kind of dumb to me. What happens if they want to sell it in a few years? The poor place will go through an identity crisis. When I googled "SkyDome" the results said SkyDome but that name has been removed from the official site. I guess I can't complain too much, what with The CN Tower and Air Canada Centre near by.